News

EdVenture Partners Forms Partnership with the Moroccan American Trade and Investment Council (MATIC) and the Kingdom of Morocco

Students to Research New Ways to Help Morocco in Economic Development and Job Creation

Orinda, Calif. – December 1, 2005 - EdVenture Partners, a leading marketing education consulting company, announces its newest addition to an already impressive list of clients and programs. The Orinda based company will partner with colleges and universities throughout the United States and Canada to provide research data and results that measure how well Brand Morocco is positioned in the minds of Commercial Decision Makers and Consumers. Emphasis will be placed on identification of strategic issues that impact consideration and purchase of Moroccan goods as well as issues effecting overseas investment decisions within key industry sectors.

"Working with EdVenture Partners has two benefits: a high level of professionalism and attention to detail, and interactions with young people who bring their immense energies and creativity to the project. It's a cost-effective and engaging option that is giving us the data and results that we need, and hopefully, will generate enthusiasm among the students for possible career opportunities in international marketing."

Theodore R. Smith, Ph.D.
President, Moroccan-American Trade & Investment Council

Students and faculty participating in the Brand Morocco Research Program will have classroom visits from high-level representatives from the Moroccan American Trade and Investment Council, and officials from the government of Morocco, schedules permitting. In addition, two student teams and accompanying faculty will receive an all-expenses paid trip to Washington, D.C. to present their research findings and recommendations in-person in a competition format. A second phase of this partnership with MATIC will be the announcement of a Brand Morocco National Case Study Competition to be implemented fall semester 2006.

The relationship between EdVenture Partners and MATIC has been a successful one thus far. Theodore R. Smith, Ph.D., President of the Moroccan-American Trade and Investment Council, stated "Working with EdVenture Partners has two benefits: a high level of professionalism and attention to detail, and interactions with young people who bring their immense energies and creativity to the project. It's a cost-effective and engaging option that is giving us the data and results that we need, and hopefully, will generate enthusiasm among the students for possible career opportunities in international marketing."

EdVenture Partners develops programs for their clients that link industry and education utilizing EdVenture Partners’ Curriculum-Based, Peer-to-Peer models. EdVenture Partners research programs provide students with full-time personnel support and a real budget to implement student designed research techniques. Students are given the opportunity to advance their understanding of key research concepts such as interviewing, focus groups, surveys, reporting, presenting and methodology.

Founded in 1990, Orinda, California based EdVenture Partners (EVP) has already seen 40,000 students pass through one of their unique programs. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives.

To register for the upcoming Brand Morocco National Case Study Competition, please visit http://www.edventurepartners.com/morocco.