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EdVenture Partners Partnership with the Moroccan American Trade and Investment Center (MATIC) and the Kingdom of Morocco was taken to New Heights

Students Present Innovative Ideas to Help Morocco in Economic Development and Job Creation

Orinda, CA. – July 18, 2007 – EdVenture Partners, a leading marketing education consulting company, announces the winner of the Brand Morocco National Case Study Competition. The Orinda based company partnered with colleges and universities throughout the United States and Canada to provide innovative ideas to provide a better position for Morocco in the minds of Commercial Decision Makers and Consumers. Emphasis was placed on identification of strategic issues that impact consideration and purchase of Moroccan goods as well as issues effecting overseas investment decisions within key industry sectors: Design Materials, Information Technology, Textiles/Apparel, Manufacturing and Processed Foods.

"Working with EdVenture Partners has two benefits: a high level of professionalism and attention to detail, and interactions with young people who bring their immense energies and creativity to the project. It's a cost-effective and engaging option that gave us the data and results that we needed”, states Theodore R. Smith, Ph.D., President, Moroccan American Trade & Investment Center.

The partnership between EdVenture Partners and MATIC began with the Brand Morocco Research Program. The case study competition was the second phase of this partnership. Five schools were chosen to present their ideas to MATIC and the Centre for IMC in San Diego, CA: Bellevue University, Johnson and Wales, Virginia Tech, Cascade College and Indiana University, South Bend. The first place winner, Bellevue University who competed in the Design Materials industry sector, was awarded an all expenses paid trip to the kingdom of Morocco where they presented to government officials.

EdVenture Partners develops programs for their clients that link industry and education utilizing EdVenture Partners’ Curriculum-Based, Peer-to-Peer models. In an EdVenture Partners National Case Study Competition Program, student teams are challenged to consider and answer a number of analytical questions, or situation of interest regarding a client’s brand (re)positioning, a communication strategy, human resource challenge or any other current strategic situation.

Founded in 1990, Orinda, California based EdVenture Partners (EVP) has already seen more than 50,000 students pass through one of their unique programs. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives.

For more information on EdVenture Partners, please visit http://www.edventurepartners.com.