  See how EdVenture Partners and L.L. Bean are developing creative strategies to increase its brand relevance with younger consumers.  Palm Beach Post "'The real world experience students are getting is second to none', said Professor Bob Ciraldo, class faculty." |
  NewsCadillac and EdVenture Partners Congratulate Top PerformersUniversity of New Mexico and Mesa State College Win Cadillac National Case Study Competition Orinda, Calif. – May 1, 2005 - EdVenture Partners, a leading marketing education consulting company, is proud to announce the winners of the 2nd Annual Cadillac National Case Study Competition. During the spring 2005 semester, 52 teams competed nationwide at the undergraduate and MBA levels for a chance to win a top prize of $3,000. Each team was responsible for developing a marketing campaign that Cadillac may consider for future regional and/or national campaigns. The top two teams at each level received an all expenses paid trip to Detroit, Michigan to present their case study recommendations to top executives from Cadillac and Leo Burnett, Cadillac's advertising agency. University of New Mexico took home the top prize in the MBA competition while Mesa State College took home the top prize in the undergraduate competition. Runners up in each level were University of Iowa and Cascade College respectively. Each runner up received an award of $1,000. One student from each top team will be given the opportunity to intern at Leo Burnett. For more information on EdVenture Partners, please visit http://www.edventurepartners.com/cadillac. |
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