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Edventure Partners Announces National Case Study Competition Focusing On Cadillac's Position in the Marketplace

Berkeley, Calif. - November 1, 2003 - Cadillac is the sponsor of a national case study competition that will kick-off on college campuses across the nation in spring 2004. The expectation is to secure participation from 50 to 100 colleges and universities throughout the United States.

Each participating class will be broken up into 3 to 5 person student teams. The marketing assignment will focus on the Cadillac case study presented by EdVenture Partners. Following a review of the case study, students will be challenged with a number of analytical questions regarding Cadillac brand repositioning, its communication strategy, or other current strategic situations identified by Cadillac. The Cadillac National Case Study Competition will support both undergraduate and graduate level participation.

When completed, one student team per institution will be eligible to submit a Cadillac identified deliverable, (creative brief, ad campaign targeted towards a specific audience, IMC plan, etc.) for entry into the Cadillac National Case Study Competition. Winning entrees will be invited to present their case study to Cadillac executives at GM Headquarters in Detroit. A total of 2 undergraduate and 2 graduate teams will be awarded this honor. Along with an all expenses paid trip to Detroit, and a huge networking opportunity, the winning undergraduate and graduate team will each receive a $3,000 scholarship on behalf of Cadillac.