  See how EdVenture Partners and L.L. Bean are developing creative strategies to increase its brand relevance with younger consumers.  Springfield News Sun "The results were stellar, FBI officials said. The campaigns, launched last fall, have generated more than 1200 new bureau applications for a variety of jobs..." |
  NewsChevy Gets Overwhelming Response To Super Bowl College Ad ChallengeRegistration Period Ends Detroit, MI – October 6, 2006 - Chevrolet announced today that they have received an overwhelming response from students and colleges across the nation wanting to compete in the Chevy Super Bowl College Ad Challenge. Registration has now closed. "More than 820 student teams have registered from more than 230 schools in 46 states and the District of Columbia. We're thrilled with the response we've received from college students and the academic community," said Ed Peper, General Manager of Chevrolet. "We look forward to these students offering creative ideas for what they think are the best ways to advertise our innovative lineup of cars and crossovers." The ad challenge was announced in early September and allows college students the chance to compete for an opportunity to participate in the creation of one of Chevrolet's Super Bowl ads as their idea is developed, produced, and then aired during the big game on February 4, 2007. The students will submit their ideas for the commercial in a professional layout to be judged later this fall. The ads specifically will target the youth market and will focus on Aveo, Cobalt, HHR and Equinox, which are wellsuited to the younger buyer's lifestyle. The large number of registrants will be pared down ultimately to five finalist teams. The five finalist teams will be given an all-expense paid trip to Detroit to present their concepts in person to Chevrolet and ad agency executives. The winning team will be immersed in the advertising production experience with Chevrolet when their concept is turned into a commercial this winter. "Chevrolet is America's most beloved automotive brand and we are proud to be a leader in consumergenerated advertising," said Peper. "We're eager to deepen our level of engagement with our customers, and the Chevy Super Bowl College Ad Challenge is one way we are doing that with students from colleges and universities across the country." The web sites listed below provide more information about the contest and opportunities for contestants to interact with one another.
Find the Chevy Facebook page for the ad competition by searching for the following terms -Chevy, Super Bowl, College Ad Challenge About Chevrolet CONTACT(S): For more information on EdVenture Partners, please visit http://www.edventurepartners.com. |
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