News

EdVenture Partners Marketing Internship Reaches New Heights for the Recording Industry Association of America

Recording Industry Association of America Applies Marketing Internship Model in a Unique Way

Orinda, Calif. – September 1, 2005 - EdVenture Partners, a leading marketing education consulting company, joins the Recording Industry Association of America’s efforts to deter illegal downloading of music. The main objective of the Music 101: Downloading Legally Program is to develop and execute an effective communications strategy designed to deter illegal downloading and CD burning behavior within the target market and encourage legal consumption. The Recording Industry Association of America’s mission is to foster a business and legal climate that supports and promotes their members' creative and financial vitality. In support of this mission, the Recording Industry works to protect intellectual property rights worldwide and the First Amendment rights of artists; conduct consumer industry and technical research; and monitor and review state and federal laws, regulations and policies. Students can help support this mission by downloading music responsibly and encouraging others to do so as well. With the Music 101: Downloading Legally Program, EdVenture Partners helps to close the gap between the Recording Industry Association of America and the student population to stop illegal downloading and increase the legal consumption of music

For more information on EdVenture Partners, please visit http://www.edventurepartners.com.