Client Programs

Chevy Super Bowl College Ad Challenge

Challenge: Wanting to capitalize on the buzz of consumer generated marketing, Chevy tapped EdVenture Partners to offer a once in a lifetime opportunity to college students across the country; to create a 2007 Super Bowl commercial. The winning idea was produced and premiered on live broadcast during the game.

Benefits to the Client: Needing credible access to the college student market, Chevy approached EdVenture Partners. Over 800 student teams registered to participate in the competition from over 200 campuses across the country. Chevy received nearly two hundred submissions from students working on the project outside of class and faculty who incorporated the project into their marketing, advertising or communication classes.

Benefits to the Faculty: College campuses, students and faculty across the country were showcased on national television during interviews and “Reality TV” like documentation of the strenuous work put in to complete the project.

Benefits to the Students: Quite possibly one of the best lines to have on one's resume; finalist in the Chevy Super Bowl College Ad Challenge. Finalists were also given the unique opportunity to work hand-in-hand with Chevy marketing executives and their advertising team at Campbell-Ewald for a week in Detroit. The ad challenge was an experience and opportunity unlike any other.