Client Programs

Federal Bureau of Investigation

Challenge: The FBI faced the same challenge many of our clients are forced to tackle: Where can we find the next generation of employees when traditional outlets don’t seem to bring in qualified candidates from the 18-36 age group? EdVenture Partners had the answer. Our team put together a comprehensive marketing and recruitment program that managed to exceed every one of the FBI’s goals, which were to:

• Increase the number of competitive candidates to fill Special Agent and Professional Support positions
• Increase awareness within your target market of FBI Special Agent and Professional Support career opportunities
• Increase consideration of FBI Special Agent and Professional Support positions within your target market
• Increase awareness and participation in the FBI’s Internship programs.
• Generate creative marketing strategies for future FBI recruiting campaigns

Benefits to the Client: Besides 15 million gross impressions generated by the campaign, as well as tremendous local and regional media coverage, the FBI managed to get 390 applications from qualified candidates for the Special Agent position and other critical Professional Support positions. Other benefits included:

• Visibility and credibility of the FBI were increased by working with a class of students within a targeted college.
• Aggregate gross impressions of the FBI in student media increased dramatically.
• The FBI obtained access to key influencers on campus, including college presidents, vice presidents of academic affairs, faculty and counselors, during the 15-week advertising course.
• Student ad agencies provided "total immersion" into campus culture, rather than the FBI relying on a recruiting table at a job fair.
• Advertising and PR campaigns developed by students were fresh and unique.
• Real-time research data was given to the FBI.
• The FBI owns any ideas that students created.
• The FBI had the ability to pinpoint diversity marketing.
• Students became active promoters of the FBI, a fervor that can last for several years.

Benefits to the Faculty: Faculty at Morgan State University, Northeastern State University, and Clark Atlanta University were able to give their students an unprecedented learning experience, as well as the chance to support school media outlets such as The Northeastern, NSU TV, CAU-TV, and The Clark Atlanta University Panther.

Benefits to the Students: Students were able to learn real-world marketing skills that can be learned only by creating and actually executing a successful campaign. This experience looks great on their resume, and many made great contacts with local businesses and media outlets such as: Muskogee Daily Phoenix, Tahlequah Daily Press, Cherokee Newspaper, Atlanta Journal-Constitution, WCLK, WVEE, and WAGA-Fox-5.