Client Programs

General Motors

Challenge: With an ever-growing automotive import market, GM needed to bring their brands and new products to the forefront of college students minds. That’s when they sought out EdVenture Partners, to design a youth program around specific needs.

Benefits to the Client: The student teams managed to garner 100,000 high-impact impressions per campus, and over 12,000 warm-bodied students to directly interact with Chevrolet and Pontiac vehicles on an aggregate basis. The increase in General Motors’ local dealership awareness increased between 20-25%, with new product purchase consideration increasing as much as 23% on many campuses.

Benefits to the Faculty: Their students were able to learn more about real-world marketing through an EdVenture Partners program than most students would learn in their entire college career. Plus, faculty are very appreciative and delighted with the high-touch, resource-rich support each EdVenture Partners program receives. Students, faculty, and the administration took notice!

Benefits to the Students: Experience. Experience. Experience. There’s nothing like executing a program for a real client, who has real objectives, who provides students with a real budget and who also expects real results. Plus, every single student who goes through an EdVenture Partners program, will put the experience on their resume, providing them with an opportunity to speak with prospective employers about their learning and new skill sets.