Client Programs

Explore the Outdoors: The L.L. Bean IMC Program

Challenge: Seeking to increase awareness of L.L. Bean's brand and products among younger consumers, L.L. Bean turned to EdVenture Partners for research and innovative Integrated Marketing Communication (IMC) strategies from college students throughout the country.

Benefits to the Client: The Integrated Marketing Communications model allows clients to target specific schools and majors, and task students with specific marketing objectives and goals. The generated IMC plans are thorough in all aspects of marketing, and validated at the end of the semester.

Benefits to the Faculty: The IMC program offers onsite client and EdVenture Partners support throughout the semester. Students develop a tangible IMC plan, an experience that highlights their collegiate careers and is admired during interviews.

Benefits to the Students: Students conduct market research, position their message, create advertising samples, provide a budgeted media plan; all within one semester. There is not a better hands-on, in-class experience out there this impressive to add to their resume.