The National Security Internship is more robust than a typical internship and offers more advantages than a monetary scholarship. This program aims to develop the capacity of high-achieving undergraduate and graduate college students with critical skills and direct them toward potential careers at DHS or FBI. The National Security Internship will be open to eligible applicants who are able to meet the requirements to be granted a top-secret clearance.

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"'The biggest thing we learned was how to communicate better with this tough audience,' says Tom Peyton, Honda’s senior manager of marketing."

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Client Programs

Brand Morocco National Case Study Competition

Challenge: After signing the Morocco-U.S. Free Trade Agreement, Morocco sought ways to communicate their Design Materials, Manufacturing, Processed foods, Information Technology and Textile/Apparel industry sectors as a place to initiate business to U.S. investors.

Benefits to the Client: Morocco and the Moroccan American Trade and Investment Center (MATIC) received hundreds of Integrated Marketing Communication (IMC) plans targeting key decision makers in the U.S. to encourage overseas investment and purchase of Moroccan goods and services.

Benefits to the Faculty: Developing IMC plans for goods and service-based businesses is unique, but IMC plans for countries takes the experience to a whole new level. Participating faculty provided their students a learning experience that extends beyond the typical marketing textbook curriculum.

Benefits to the Students: Marketing students have experience working on B2C case studies, but rarely can you find a real client with real needs as well as one with a B2B focus. Finalist schools presented their case studies in front of a panel comprised of MATIC and the Centre for IMC in San Diego, California. The winning case study team was invited to Morocco to present their case study to government officials from the Kingdom of Morocco!