"'The biggest thing we learned was how to communicate better with this tough audience,' says Tom Peyton, Honda’s senior manager of marketing."

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Overview

Looking for an innovative way to bring real-world marketing experience to your students? An EdVenture Partners program is the answer. We bring a real client into your classroom responsibly — with an actual marketing objective — and let your students design a campaign around these needs and objectives. Then, your students are able to take it a step further by actually executing and implementing a campaign that they best think will get the job done.

With a real budget provided by the client, your students will execute their marketing strategy by incorporating research, advertising, public relations, event marketing, sales promotion and any other means they believe will deliver results. Participation in an EdVenture Partners program helps your students learn skills, build their résumés and portfolios, and gives them an unprecedented way to learn how to execute a real-world marketing campaign for a real client.