College and High School Product Models

College Product Models | High School Product Models

Are you interested in bridging academic theory with hands-on application, helping assure student learning? What about participating in well thought out, resource-rich programs, where the sponsoring client is respectful of your students and their role in it? Would you like to give your students access to an impressive addition to their resumes, and a leg up in an increasingly competitive job market? Of course you would, and EdVenture Partners can help! The following programs all offer the type of "real world" educational experience that faculty appreciate, students love and employers demand.

Marketing Internship Program (MI)

As a project of an existing marketing related course or special topics class, an entire class of students forms a real, cross-functional marketing agency. Based upon specific client objectives, students research the target market, create a marketing campaign, present it to their client, actually execute their strategy utilizing a real budget, and analyze their marketing campaign either on or off campus.

Branding and Integrated Marketing Communications (IMC) Program

An EdVenture Partners Branding and Integrated Marketing Communication (IMC) program allows students to develop a full, client-focused marketing and communications platform. From information obtained through research, the students create a comprehensive IMC plan that is then peer-tested utilizing research that speaks in the language of the target audience. The IMC plan may contain branding samples, advertisements, public relations, non-traditional tactics, sales promotions, interactive technologies, commercial or informational video storyboards, Web site design and a media schedule with budget allocations. These IMC programs are a wonderful way for students to gain "real-world" experience while providing credible insights and communication platforms for your future marketing strategies.

National Case Study Competition Program

In an EdVenture Partners National Case Study, small teams of students within your class are challenged to consider and answer a number of analytical questions regarding a client’s brand positioning, a communication strategy or any other current strategic situation as identified by the sponsoring client. Top student teams and their faculty are provided an all expense paid trip to present to company executives at corporate headquarters and compete for cash prizes. Internships are offered selectively to top students.

Street Team

EdVenture Partners’ Street Team program is a one-of-a-kind program that gives students the opportunity to become a campus representative for you on their college campus. As a Street Team member, a selected and trained student will become a valuable part of your efforts to implement on-the-ground marketing, branding and/or outreach activities to promote and maintain awareness of a brand/product or recruiting objectives with your target student market(s).

Research Program

Through various research methodologies, your students, while utilizing a real budget, collect research data, information and insights that address and measure client awareness, interest, attitudes and consideration levels. We have found there is no one who can provide insight into the motivations of how, and more importantly, why the youth market segment behaves as they do (i.e., interprets marketing communications and determining decision making process) better than college marketing students. Throughout the research program, the client will make several class visits.

Diaspora Homeland Involvement Initiative

Globalization has given rise to many ways for diasporas or migrants and their descendants to stay in contact with their countries-of-origin. The Diaspora-Homeland Involvement (DHI) marketing initiative is a Research and Integrated Marketing Communications product available to developing country governments, diaspora community organizations and others in the development industry. This innovative program is a joint effort between The George Washington University's Diaspora Program (GW-DP) and EdVenture Partners (EVP). DHI is designed to provide homeland governments and US-based diaspora organizations with data and insight that will contribute to the socio-economic development of their countries of origin. It also includes local and regional activation of real outreach strategies and campaigns in US diaspora communities that cultivate and facilitate productive diaspora-homeland resource transfers. Click here for more information

Lecture Series

In an EdVenture Partners Lecture Series, students are able to attend skill-building workshops. Based on focus groups, we tailor and develop the sessions based on students’ interests. In attending these seminars, your students will receive a wealth of resume building and real-world skills while networking with potential future employers.

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High School Lecture Series

A unique guest speaker series whereby trained client representatives utilize professionally written modules and interactive presentations specially designed for high school students. These presentations can take place in targeted course-specific classrooms and/or in large auditorium assembly format, and combine career development skill building content, with relevant information on careers in a specific industry or field of expertise.

High School Mini Case Study

Students in targeted courses learn about a real-life situation of interest relevant to a client's core business, branding, communication strategy, or operational challenge. Students work in cooperative teams to solve the situation of interest and answer analytic questions, while simultaneously learning about the client, its history and possible career paths. Sponsoring teachers use an answer key to successfully steer students' analysis.

High School Camp

In an EdVenture Partners High School Camp, students attend a weeklong immersion experience on a college campus. Students will participate in activities which include course content focused on high-need skills, interactive activities based on a client's core business objectives, guest speakers, college and career preparedness, all in a fun camp atmosphere.

High School Multimedia Competition

In an EdVenture Partners High School Multimedia Competition, teams of students, guided by course-appropriate teachers, develop communication messages that serve as a positive conduit to influence and transform attitudes regarding a topic of concern to a client. Student teams utilize a media outlet to disseminate their peer-to-peer message, using the medium of their choice such as: CD/DVD, video, audio, outdoor print, magazine/ newspaper, or website. Submissions are judged and prizes are awarded for the best campaign in each medium.

Learning Applied Business (LAB) Program

In an EdVenture Partners Learning Applied Business (LAB) program, high school students are given the necessary resources and training to set up a simulated operating business on their campus. LAB provides your students with an unprecedented chance to develop U.S. Labor Department SCANS competencies, learn the ins and outs of how a business works and participate in formalized job shadowing and mentoring activities.

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