College and High School Product Models

College Product Models | High School Product Models

EdVenture Partners has a number of innovative, student-focused marketing programs to meet almost any objective. From data collection to full-scale marketing campaigns, see which combination of programs works best for your company:

Marketing Internship Program (MI)

In an EdVenture Partners Marketing Internship Program, college students create their own marketing and promotions agency — with your specific needs in mind — while enrolled in a for-credit, marketing related course. These students will research the target market, create a campaign, present it to you, and then, using an operational budget, actually execute and analyze it for results over the course of a semester or quarter.

A Marketing Internship program might include on- or off- campus promotional events, advertising and public relations campaigns, community based programs, direct marketing, interactive web-based or other creative peer-developed strategies to address your objectives.

Branding and Integrated Marketing Communications (IMC) Program

An EdVenture Partners Branding and Integrated Marketing Communication (IMC) program allows students to develop a full, client-focused marketing and communications platform. From information obtained through research, the students create a comprehensive IMC plan that is then peer-tested utilizing research that speaks in the language of the target audience. The IMC plan may contain branding samples, advertisements, public relations, non-traditional tactics, sales promotions, interactive technologies, commercial or informational video storyboards, Web site design and a media schedule with budget allocations. These IMC programs are a wonderful way for students to gain "real-world" experience while providing credible insights and communication platforms for your future marketing strategies.

National Case Study Competition Program

In an EdVenture Partners National Case Study Competition Program, you become the sponsor of a national competition. Up to 100 colleges and universities throughout the United States (and Canada when appropriate) will be selected and invited to participate. Each class will be broken up into 3 to 5 person student teams, and each of these teams will be introduced to your organization and learn about your objectives. They are then challenged to consider and answer a number of analytical questions, or situation of interest regarding your brand (re)positioning, a communication strategy, human resource challenge or any other current strategic situation.

Every student team will then submit their case study assignments to the professor for grading. Plus, one student team per institution is then eligible to submit a specific deliverable, (i.e., creative brief, ad campaign, problem solution, etc.) for entry into a National Case Study Competition. Judges will then review all student team submissions and select the top three teams to present to a client panel.

Street Team

EdVenture Partners’ Street Team program is a one-of-a-kind program that gives students the opportunity to become a campus representative for you on their college campus. As a Street Team member, a selected and trained student will become a valuable part of your efforts to implement on-the-ground marketing, branding and/or outreach activities to promote and maintain awareness of a brand/product or recruiting objectives with your target student market(s).

Research Program

We've found there's no one who can provide insight into the motivations of how, and more importantly, why the youth market segment behaves as they do (i.e., interprets marketing communications and determining decision making process) better than college marketing students. By using this peer research method, your information is gathered in the language of the students, creating a rapport that leads to more accurate and valuable responses to your business and consumer behavior questions.

This intimacy never comes at the cost of accuracy. Research methodology and analysis techniques are adhered to via extensive student training as well as management of the process by the professor, the EdVenture Partners team and your staff.

Diaspora Homeland Involvement Initiative

Globalization has given rise to many ways for diasporas or migrants and their descendants to stay in contact with their countries-of-origin. The Diaspora-Homeland Involvement (DHI) marketing initiative is a Research and Integrated Marketing Communications product available to developing country governments, diaspora community organizations and others in the development industry. This innovative program is a joint effort between The George Washington University's Diaspora Program (GW-DP) and EdVenture Partners (EVP). DHI is designed to provide homeland governments and US-based diaspora organizations with data and insight that will contribute to the socio-economic development of their countries of origin. It also includes local and regional activation of real outreach strategies and campaigns in US diaspora communities that cultivate and facilitate productive diaspora-homeland resource transfers. Click here for more information

Lecture Series

In an EdVenture Partners Lecture Series, we work with you to set up a series of skill-building workshops for students. We tailor the sessions for any group of students you are interested in targeting. Intelligence Analyst? Arabic Language Major? Engineer? Based on focus groups, we will develop the series to meet your specific target market’s interests. In attending these seminars, students will receive a wealth of resume building and real-world skills. In the process, your company is able to define its brand image and articulate its positioning in the minds of college-age students for future employment possibilities.

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High School Lecture Series

In an EdVenture Partners High School Lecture Series, we work with you to set-up interactive presentations specially designed for a high school audience. These unique guest speaker series presentations combine career development skill building content, with relevant information on careers in a specific industry or field of expertise. Throughout the process, your company is able to promote your brand image while giving young people an understanding of future employment possibilities and your company's culture.

High School Mini Case Study

In an EdVenture Partners High School Mini Case Study, students in targeted courses learn about a real-life situation of interest relevant to your core business, branding, communication strategy, or operational challenge. Students work in teams, guided by a subject-matter appropriate classroom teacher, to solve the situation of interest and answer analytic questions while simultaneously learning about your company, its history and possible career paths. Sponsoring teachers use an answer key to successfully steer students' analysis.

High School Camp

In an EdVenture Partners High School Camp, we work with you to screen and select students who will attend a weeklong immersion experience on a college campus. Students will participate in course content focused on high-need skills, interactive activities based on your company's core business objectives, guest speakers, college and career preparedness. This provides a fun camp atmosphere for students while learning about your company's goals and career opportunities.

High School Multimedia Competition

In an EdVenture Partners High School Multimedia Competition, teams of students guided by course-appropriate teachers, develop communication messages that serve as a positive conduit to influence and transform attitudes regarding a topic of concern to you. Student teams utilize a media outlet to disseminate their peer-to-peer message, using the medium of their choice such as: CD/DVD, video, audio, outdoor print, magazine/newspaper, or website. Submissions are judged and prizes are awarded for the best campaign in each medium.

Learning Applied Business (LAB) Program

In an EdVenture Partners Learning Applied Business (LAB) program, high school students are given the necessary resources and education to set up a simulated business on their campus. Besides offering them an unprecedented chance to learn the ins and outs of how a business works, these students will also get to know the possible employment opportunities available for them at your company, creating a "win/win" situation for all involved.

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