Most research indicates Gen Y is generally mistrustful of mass media and prefers to stumble upon a brand on their own time, terms and turf.
They do not want to be told what to buy, believe in, or support. Instead, they use the Internet, peer-network and word of mouth to learn
about things in order to formulate opinions about brands, products, services and organizations.
If you would like to try a different, yet effective approach in connecting with Gen Y, EdVenture Partners can help. We develop innovative
by blending academic theory with practical, hands-on application, creating a "real-world" marketing and
learning experience for students and educators. These partnerships challenge students to wrestle with and provide creative and targeted
solutions for your business needs.
EdVenture Partners programs allow students, as part of a class or national student organization, to design strategies, and in some cases implement campaigns,
for a real client that fit best with the client's needs in order to reach the college market, or other designated target audience.
Professors appreciate our hands-on approach in bringing real-world marketing experience to their students. Participation in an EdVenture Partners
program helps students develop valuable skills, build their résumés and portfolios, and gives them an unprecedented way to learn how to fulfill
real-world objectives for a real client.
EdVenture Partners has a variety of proprietary, student-focused marketing programs to meet almost any objective. A dedicated account team works
hand-in-hand with clients and faculty to facilitate each one of our unique experiential programs. From research to full-scale marketing campaigns,
consider which combination of programs work best for you:
Marketing Internship Program (MI)
Our flagship industry-education model provides direct, measurable results. Students, as part of a marketing/advertising class or a national student organization,
create and implement
results-oriented marketing and communication strategies for clients while using a real budget. Students will research the target
audience, create an IMC plan, pitch strategies to their client for approval, implement their plan using an operational budget, as well as analyze their
results and present their findings and recommendations to their client over the course of a semester or quarter.
The focus of an MI program is to create and implement an integrated marketing campaign targeting a specific audience on- or off-campus that provides
direct, measurable results. Implementation can include promotional events, PR campaigns, social media, and traditional/non-traditional advertising
Read about Honda's past Marketing Internship programs
Read about Chevrolet's past Marketing Internship programs
Read about FBI's past Marketing Internship programs
National Case Study Competition Program
This program is universally appealing to a broad range of clients. Teams of up to five students, either within a classroom setting, national student organization or
independently, engage to provide creative solutions that address a current strategic business challenge or situation of interest. Finalists selected
by the client present their results in-person to client representatives at their headquarters and compete for cash awards and internship or job opportunities.
The focus of a National Case Study Competition is to creatively solve and address
a key business challenge defined by the client by providing strategic
analysis and applicable recommendations. Unlike our other programs that are implemented with selected campuses, a Case Study is an open invitation to
maximize participation from a variety of nationwide universities. If you are looking for a wide range of ideas and maximum exposure with minimal
program management, consider sponsoring a National Case Study Competition.
Read about Cadillac's past Case Study
Read about DoD's past Case Study
Read about Chevrolet's past Case Study
Read about Kingdom of Morocco's past Case Study
Read more about EdVenture Partners' previous program offerings