What We Do

Programs

Most research indicates Gen Y is generally mistrustful of mass media and prefers to stumble upon a brand on their own time, terms and turf. They do not want to be told what to buy, believe in, or support. Instead, they use the Internet, peer-network and word of mouth to learn about things in order to formulate opinions about brands, products, services and organizations.

If you would like to try a different, yet effective approach in connecting with Gen Y, EdVenture Partners can help. We develop innovative industry-education partnerships by blending academic theory with practical, hands-on application, creating a "real-world" marketing and learning experience for students and educators. These partnerships challenge students to wrestle with and provide creative and targeted solutions for your business needs.

EdVenture Partners programs allow students, while enrolled in a for-credit class, to design strategies, and in some cases implement campaigns, for a real client that fit best with the client's needs in order to reach the college market, or other designated target audience.

Professors appreciate our hands-on approach in bringing real-world marketing experience to their students. Participation in an EdVenture Partners program helps students develop valuable skills, build their résumés and portfolios, and gives them an unprecedented way to learn how to fulfill real-world objectives for a real client.

EdVenture Partners has a variety of proprietary, student-focused marketing programs to meet almost any objective. A dedicated account team works hand-in-hand with clients and faculty to facilitate each one of our unique experiential programs. From research to full-scale marketing campaigns, consider which combination of programs work best for you:

Marketing Internship Program (MI)

Our flagship industry-education model provides direct, measurable results. Students, while enrolled in a for-credit marketing or advertising class, create and implement results-oriented marketing and communication strategies for clients while using a real budget. Students will research the target audience, create an IMC plan, pitch strategies to their client for approval, implement their plan using an operational budget, as well as analyze their results and present their findings and recommendations to their client over the course of a semester or quarter.

The focus of an MI program is to create and implement an integrated marketing campaign targeting a specific audience on- or off-campus that provides direct, measurable results. Implementation can include promotional events, PR campaigns, social media, and traditional/non-traditional advertising tactics.

Read about Honda's past Marketing Internship programs
Read about Chevrolet's past Marketing Internship programs
Read about FBI's past Marketing Internship programs

Integrated Marketing Communications (IMC) Program

What is IMC? As explained by Dr. Mickey and George Belch in the, "Advertising and Promotion: An Integrated Marketing Communications Perspective" textbook, IMC is defined as:

"A strategic business process used to develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates, and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value."

Students, while enrolled in a for-credit marketing or advertising class, develop, test and validate a complete, client-focused integrated marketing communications (IMC) plan. From information obtained through research, the students develop a comprehensive IMC plan that is then market-tested to evaluate its effectiveness. The IMC plan is a framework that includes situation analysis, non-traditional tactics, social media, Web based strategies, supporting creative examples, timeframe and media schedule with budget allocations.

The focus of an IMC program is to develop, test and validate a comprehensive IMC plan that provides effective recommendations for an organization on how to develop and execute future targeted marketing strategies.

Read about APTA's past IMC program
Read about L.L. Bean's past IMC program

Branding Program

What makes a good brand? A brand is built through an experience, not just through communications or images. Within a brand, consumers want value, which is trust, reliability, consistency and a meaningful experience. In the book 'The Future Beyond Brands', Kevin Roberts Lovemarks, CEO of SAATCHI & SAATCHI, mentioned, "Brands were developed to create differences for products that were in danger of becoming as hard to tell apart as chunks of gravel. As we watch television, open the mail, or go for a stroll, we now live in a world of brands."

If you are unsure whether your brand is resonating with your audience, if you are seeking to revive your brand, or even if you are a new organization in need of a brand identity, consider the benefits of tapping into the creative brainpower of today's rising brand aficionados.

University students, enrolled in an advertising-related course will become a client's on-campus advertising agency. Students will create, define and validate a comprehensive strategy for a new brand or repositioning an existing brand, which may include target market analysis and research, positioning statement, identity, logo design, slogan/tagline and additional requested branding elements.

The focus of a Branding program is for students to create, define and validate a brand and identity that will effectively engage, resonate and create a meaningful connection with your target market by providing you with market-tested branding elements and positioning strategies.

Read about Alberta C.O.P.S.' past Branding program

Research Program

If you are seeking current, relevant, in-depth insights into the perceptions, psychographics, behaviors and attitudes of your target market, we recommend partnering with academic research students who can leverage their networks to gather authentic and valid research data among the defined target market.

University research (preferably MBA) students employ the most current research methodology and analysis techniques, guided by a professor, to provide targeted insights and data their client is seeking to better understand the perceptions and motivations of the target market.

The focus of a Research program is to develop an effective strategy to collect, analyze and interpret timely, relevant and targeted research data about the perceptions, behaviors, motivations and attitudes of the target market to provide you with concrete answers for your business and consumer behavior questions.

Read about Kingdom of Morocco's past Research program
Read about NHTSA's past Research program

National Case Study Competition Program

This program is universally appealing to a broad range of clients. Teams of up to five students, either within a for-credit classroom setting or independently, engage to provide creative solutions that address a current strategic business challenge or situation of interest. Finalists selected by the client present their results in-person to client representatives at their headquarters and compete for cash awards and internship or job opportunities.

The focus of a National Case Study Competition is to creatively solve and address a key business challenge defined by the client by providing strategic analysis and applicable recommendations. Unlike our other programs that are implemented with selected campuses, a Case Study is an open invitation to maximize participation from a variety of nationwide universities. If you are looking for a wide range of ideas and maximum exposure with minimal program management, consider sponsoring a National Case Study Competition.

Read about Cadillac's past Case Study
Read about DoD's past Case Study
Read about Chevrolet's past Case Study
Read about Kingdom of Morocco's past Case Study

Academy

This customized client program combines topic specific coursework and seminars in the morning with afternoon internships at a client facility. The summer long academy model is marketed nationally or internationally to attract students with specific skill sets, majors or diversity requirement as identified by the client.

Designed to attract high-achieving undergraduate and graduate college students with specific critical skills, the Academy program is open to qualified applicants who are able to meet eligibility requirements sought after the client. Each student is provided with direct engagement to meaningful work experience and fast track employment opportunities with the client.

Read about the National Security Internship with DHS and FBI