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Cadillac
Challenge: Cadillac has gone through a rebirth and faced many challenges within a variety of target markets. Over the course of four years, Cadillac
participated in multiple EdVenture Partners' case study challenges to understand what "standard of the world in luxury" means to their target markets,
as well as other strategic questions identified by Cadillac. Given the barriers that Cadillac faced, students were tasked to help them better understand
perceptions and attitudes toward their vehicles.
Solution: Student teams developed integrated marketing plans to help Cadillac overcome barriers faced within a variety of target markets. Students
conducted research and then developed relevant marketing plans and strategy recommendations to return Cadillac as the premier vehicle in the U.S.
luxury market. Hundreds of campaign submissions were delivered to Cadillac for consideration in helping support national product launches.