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Chevrolet

Challenge: Wanting to capitalize on the buzz of consumer generated marketing, Chevy tapped EdVenture Partners to offer a once in a lifetime opportunity to college students across the country; to create a 2007 Super Bowl commercial. The winning idea was produced as a commercial and was broadcasted during the game.

Solution: EdVenture Partners managed a unique nationwide competition, with over 800 student teams that registered to participate in the competition from over 225 campuses across the country. Chevy received nearly two hundred submissions from students working on the project outside of class and faculty who incorporated the project into their marketing, advertising or communication classes.