What We Do

Kingdom of Morocco

Challenge: After signing the Morocco-U.S. Free Trade Agreement, Morocco sought ways to communicate with U.S. Design Materials, Manufacturing, Processed Foods, Information Technology and Textile/Apparel industry sectors about the benefits of foreign direct investment in Morocco.

Solution: Morocco and the Moroccan American Trade and Investment Center (MATIC) received hundreds of Integrated Marketing Communication (IMC) plans through their EdVenture Partners program targeting key decision makers in the U.S. that encouraged overseas investment and the purchase of Moroccan goods and services. Developing IMC plans for goods and service-based businesses was unique, but IMC plans for countries with a B2B focus took the experience to a whole new level. The top team won a trip to Morocco to present to Ministry and government officials.

Find out more about Brand Morocco by visiting the research project EdVenture Partners coordinated. Click here.

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