Copyright © 2012 EdVenture Partners. All rights reserved. |
Privacy Policy
Designed by Nivek Studios
Chevrolet
Challenge: With an ever-growing automotive import market, Chevrolet consistently strived to bring their brands and new products to the forefront of
young consumers' minds. To overcome this challenge, they partnered with EdVenture Partners to design and execute a youth marketing program around the
brands' specific needs.
Solution: Student teams garnered high-impact impressions and encouraged the college market to personally interact with Chevrolet vehicles through
their integrated marketing campaigns. Chevy's local dealership awareness increased, along with new product purchase consideration.
Chevrolet has worked with EVP since 1993 engaging youth through academically focused, peer-to-peer programs in creating awareness and interest in
Chevy's products.