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Challenge: The FBI faced the same challenge many of our clients are forced to tackle: Where can we find the next generation of employees when traditional
outlets do not seem to deliver qualified candidates in the 18-36 age group? EdVenture Partners had the answer. Our team put together a comprehensive
in-class marketing and recruitment program to increase the number of competitive candidates to fill Special Agent, Professional Staff and other mission
critical positions.
Solution: Students developed and implemented integrated marketing campaigns to raise awareness and interest in critical positions. Visibility and
credibility of the FBI were increased by working with a class of students within a targeted university. Student ad agencies provided "total immersion"
into campus culture, rather than the FBI relying on a recruiting table at a job fair. Students became active promoters of the FBI, a fervor that
outlasts the program term. Most importantly, FBI was able to effectively track the number of qualified candidates who applied for various mission
critical positions after being exposed to FBI career opportunities through an EdVenture Partners program.
FBI has worked with EVP since 2002, and has utilized educational partnership to help transform itself as primarily a former law enforcement agency
to a premier intelligence agency post 9/11.