TPG: Ideal Career Experience

a cASe program

Program overview

TPG: Ideal Career Experience challenges student teams to build a full marketing and recruitment strategy for hiring the “Ideal Candidate” Behavioral Science Analyst, identifying the right messaging, media, promotional channels, incentives, and budget allocation to reach candidates who are often overlooked by traditional recruiting. With this program, TPG gains fresh, student-driven perspective on what truly motivates their target audience.

by the numbers

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students engaged

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campuses across X states + Washington, D.C.

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projects sustained and adopted into communities

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awarded to student teams to continue their work

outcomes

The Ideal Career Experience delivered more than just concepts. It produced actionable recruitment solutions:

Campaigns revealed untapped motivators that helped TPG reimagine how to attract high-quality candidates

Student teams provided detailed messaging, creative assets, and budget recommendations

Client leadership praised the innovative thinking, noting that the campaigns uncovered blind spots in their approach to reaching younger audiences

The partnership demonstrated the power of student perspectives to transform corporate recruiting strategies