AT&T Campus brand challenge
a cASe+ program
Program overview
The AT&T Campus Brand Challenge engaged university students nationwide to reimagine how one of the world’s leading technology and communications brands connects with emerging audiences. Through research, creative strategy, and campaign development, student teams were challenged to design innovative marketing initiatives that showcased AT&T’s commitment to innovation, connectivity, and community impact.
by the numbers
2.3M+
social media impressions
$240,000+
in campaign value generated
7,100+
event attendees
outcomes
The AT&T program harnesses student creativity and real-world insight to amplify brand strategy and marketplace impact. By fusing research, innovation, and hands-on execution, this initiative: