The Importance of Cultural Fluency in Marketing
Jordan Galkowski Jordan Galkowski

The Importance of Cultural Fluency in Marketing

Cultural fluency is no longer a nice-to-have. It’s a core marketing skill. Here’s why understanding, collaborating with, and learning from communities leads to more credible, effective messaging.

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Understanding Gen Z’s Need for Authenticity:
Jordan Galkowski Jordan Galkowski

Understanding Gen Z’s Need for Authenticity:

As Gen Z grows increasingly skeptical of traditional advertising, authenticity has become the true differentiator. Here’s why real voices, values-driven brands, and community-led content are what earn their trust.

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