The AI Fatigue Is Here: Why Human-Centered Marketing Is the Future
A new CNN article published this week has called out what many have been feeling for a while- the excitement around artificial intelligence has turned to fatigue. The article discusses the rising backlash to AI-generated content as audiences grow increasingly tired of the inauthenticity it brings to the table.
AI is great at two things: the volume of content it can produce, and how quickly it can do this. It doesn’t, however, understand the human experience or need for genuine voices. When everything is automated and mass-produced, people notice and disengage. Heading into 2026, lots of companies and creators are already leaning away from heavy AI use, noting that audiences respond better to work that feels human.
This is where the true value of EdVenture Partners’ programs becomes crystal clear.
EVP programs aren’t built around speed and automation. They’re built around people and authenticity. Students working through real problems together, creating messaging that resonates, finding out what drives audiences, and putting this into practice. The work isn’t about churning out content at a high rate of speed or mass-producing a solution. It’s about understanding an issue deeply enough to respond to it thoughtfully, originally, and credibly.
At a time when audiences, especially Millennials and Gen Z, are increasingly skeptical of anything that feels cookie-cutter or mass-generated, EVP’s approach emphasizes authentic engagement, lived experiences, and work that reflects real people and communities. Programs like ours don’t generate generic results with a prompt and a push of a button. They take the time needed to provide results that are genuine and intentional.
After years of chasing efficiency, people are re-valuing authenticity. They want to know that someone actually thought about what they’re reading, watching, or engaging with. EVP programs support exactly that kind of work. They create space for humans to lead with technology playing a supporting role instead of driving the messaging and process. Our program outcomes reflect lived experiences from those who have done the work, not just ideas spit out from servers.
AI will continue to be part of how work gets done, no one is denying that, but one thing is clear: AI-generated content doesn’t build trust. Humans doing the work does and EVP is proud to be a part of that.
You can check out the CNN Nightcap article titled “Why 2026 could be the year of anti-AI marketing” here: https://www.cnn.com/2025/12/16/business/anti-ai-backlash-nightcap