Peer to Peer: Global Digital Challenge

a cASe+ program

Program overview

Peer-to-Peer: Facebook Global Digital Challenge was a program in which student teams design, pilot, implement, and evaluate social or digital tools and initiatives aimed at countering hate, violent extremism, and online extremism. The campaign was global in reach and emphasized solutions that felt credible and authentic to peer audiences.

by the numbers

566

projects adopted into communities

10,000+

students participated

230,000,000+

people reached via social campaigns, campus movements, cultural activities, and more

75

countries engaged + 40 U.S. states

Facebook Peer to Peer Global Digital Challenge students showcasing their project

The Peer-to-Peer: Facebook Global Digital Challenge demonstrates the power of student creativity to shape safer, more connected online communities. By combining research, storytelling, and digital strategy, P2P:

outcomes

Inspired authentic, peer-led campaigns that counter hate and misinformation online

Equipped students with real-world experience in social impact, marketing, and communication strategy

Provided organizations and communities with innovative approaches to digital resilience and civic dialogue

Extended impact beyond the classroom through campaigns that continue to engage audiences worldwide

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