Peer to Peer: Global Digital Challenge

a cASe+ program

Program overview

Peer-to-Peer: Facebook Global Digital Challenge is a program in which student teams design, pilot, implement, and evaluate social or digital tools and initiatives aimed at countering hate, violent extremism, and online extremism. The campaign is global in reach and emphasizes solutions that feel credible and authentic to peer audiences.

by the numbers

10,000+

students participated

75

countries engaged + 40 U.S. states

566

projects adopted into communities

230,000,000+

people reached via social campaigns, campus movements, cultural activities, and more 

Facebook Peer to Peer Global Digital Challenge students showcasing their project

outcomes

The Peer-to-Peer: Facebook Global Digital Challenge demonstrates the power of student creativity to shape safer, more connected online communities. By combining research, storytelling, and digital strategy, P2P:

Inspires authentic, peer-led campaigns that counter hate and misinformation online

Equips students with real-world experience in social impact, marketing, and communication strategy

Provides organizations and communities with innovative approaches to digital resilience and civic dialogue

Extends impact beyond the classroom through campaigns that continue to engage audiences worldwide

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